This month Nespresso – the worldwide pioneer of the portioned coffee system – has introduced a new machine innovation to its wide range of coffee machines, Inissia.
The new machine is the most lightweight and compact coffee machine from Nespresso, designed to suit today’s contemporary living environments – be it in the kitchen, living room or guest room. With its affordable price point of $249.00 Inissia is the perfect machine for households looking for their first Nespresso machine.
Combining contemporary design with advanced technology, the small, sleek machine weighs only 2.4kg and features a 25 second heat up time, delivering the perfect coffee at the touch of a button. In-cup quality is guaranteed by its 19 bar pressure extraction system that optimally manages all factors – pressure, water temperature and quantity, while its two pre-programmed coffee buttons ensure the perfect serving size each time. The machine automatically powers off after nine minutes of inactivity to reduce energy consumption; it also comes with the new Aeroccino3 milk-frothing device to create your favourite milk recipes.
The new machine will be released in four permanent colours: Black, White, Ruby Red and Vanilla Cream as well as two Limited Edition colours: Summer Sun and Blue Sky.
Inissia will be launched in the lead up to Mother’s Day and Nespresso are offering a cash-back via redemption across the range of Nespresso coffee machines. The promotion features a $60 cash-back on Essenza, Inissia, U, Pixie and CitiZ ranges and a $80 cash-back on Lattissima and Maestria ranges. The national campaign will run between 21 March 2014 and 18 May 2014, and will be supported by a media campaign including TV, outdoor and digital advertising, POS material and increased in-store demonstrations in selected stores.
For further information, please contact your Nespresso Sales Promoter on 1800 623 033.