With cross-brand ethos.
The De’Longhi Australia marketing team has been restructured to better meet the future needs of the company and fulfill its plans over the coming years. The department has now been divided into three teams, consisting of digital, trade marketing including training, and consumer marketing. The latter team will be responsible for product, brand and communication.
Helen Finlayson has moved into a sales role after a number of years as senior category manager. She will be replaced by Allison Cupillari who joins the company with extensive experience within the SDA market, in particular coffee. Allison will manage the coffee and breakfast categories across all three brands, with particular focus on the De’Longhi brand.
Jessica Hull will be responsible for cooking appliances in the De’Longhi and Kenwood ranges, including benchtop and major appliances; Marcus Lo Russo will oversee Food Preparation with a key focus on the Kenwood brand and Braun hand blenders, and Dunya Abdurahmanovic will oversee the Braun brand including Linen Care, in addition to De’Longhi comfort products.
With the expansion of the company’s three consumer brands, the market and business require a cross-brand ethos to maximise results. The new consumer marketing team structure enables each category manager to be responsible for their product categories across all brands.