during practice for the Australian Formula One Grand Prix at Albert Park on March 24, 2017 in Melbourne, Australia.

Introduces Quantum Dot technology.

The 2017 Formula 1 Grand Prix was used as a platform for Hisense to unveil its new 4K ULED Series 8 and Series 9 TVs in the exclusive Red Bull Racing suite at Melbourne’s Albert Park. The new range will be available from July 2017.

Hisense Australia head of marketing, Andre Iannuzzi noted that it had been exactly one year since the company launched ULED technology in Australia.

“Our Series 7 TV was the best reviewed 4K TV on productreview.com.au. 2016 also saw Hisense reach unprecedented growth and 2017 is shaping up to be another exciting year for us,” he told a select group of media who were invited to attend the Formula 1.

Hisense Australia head of marketing, Andre Iannuzzi

“Today, we are excited to be giving you a sneak peek at two of our new premium UHD TVs. These are the only two models available in the country, air freighted especially for today. Both these models represent our commitment in the premium TV segment of Australia on the back of the success of our ULED models in 2016,” he continued.

“Series 8 lifts Hisense 4K ULED into its premium offering to Australian consumers. Available in a 55 inch (RRP: $2,999) and 65 inch (RRP: $3,999) display, it offers a sleek, industrial design now equipped with neat cable management. Its features will boast HDR Supreme which will provide a peak brightness of 1000 nits and wide colour gamut that improves upon 2016 ULED models.

“Series 9, available in a 75 inch (RRP: $7,999) and 85 inch (RRP: $10,999) display, will be Hisense’s first Australian offering to integrate Quantum Dot technology, bringing optimal brightness and unprecedented colour accuracy and saturation to your home theatre.

Hisense Series 8 and Series 9 TVs – the only two models currently available in Australia ahead of a July launch

“At Hisense, we recognise that without easy access to content, picture quality is completely irrelevant. The newly redesigned Hisense TV platform, VIDAA U, released also this year, adopts a simple, one-dimensional ribbon design user interface that allows users to view items on a single menu, with significantly faster response time than our 2016 models.

“All unnecessary complexities have been removed to deliver an entirely new, streamlined and easy-to-use interface with start-up times drastically reduced to just two seconds for apps and only three seconds for the VIDAA U platform itself,” Iannuzzi said.

VIDAA U can also detect any connected external devices, and comes pre-installed with services including Netflix, Stan and Freeview Plus. There is also a dedicated Netflix button on the remote.