With print, online and digital activity.
ILVE Australia has unveiled its new 360 degree integrated advertising and below the line communications campaign: Join the world of the ‘ILVENISTA’. The concept is centred on ILVE’s relationship with passionate cooking, and their customers’ relationship with their ILVE cookers.
ILVE marketing manager, Daniel Bertuccio said, “This is a very exciting direction for us, taking our previous ‘get lost in the moment’ campaign to a new level. We are celebrating the best qualities of the people who are and will be part of the ILVE brand experience. We coined the term ILVENISTA (derived from the term fashionista) to encapsulate the ideologies of our customers, who are the ultimate foodie, people who love to cook, love their families and friends and love their handmade ILVE appliances.”
The ILVENISTA campaign will span print, online, digital, social media and public relations. The advertising campaign launched on April 4 and the social media, influencer and PR campaign will roll out across 2017.