Eight categories to participate in.
The 2017 Sony Alpha Awards is now open with all Australian and New Zealand Sony photographers urged to submit their best photos for entry.
With eight award categories (including Portrait, Landscape, Macro, Sports, Editorial, Nature, Abstract, Youth) and up to $2,000 of Sony camera product per category available to win, Sony encourages both amateur and professional photographers to enter the awards. An overall grand prize winner will also be selected for a ‘once in a lifetime’ photography trip abroad, paid for by Sony.
A new category has been introduced to this year’s competition, ‘Youth’ which aims to give young, budding photographers (aged 16 years and under) a chance to win $15,000 worth of Sony product for their school and $2,000 of product for themselves.
Sony Australia and New Zealand head of digital imaging, Vivek Handoo said, “We are extremely passionate about the Alpha Awards as there are so many amazing photographers across Australia and New Zealand using our Sony Alpha gear. We feel that this is the perfect place to showcase all of their fantastic artwork. This year, we also wanted to specifically target the younger audience who have a drive for photography, and give them a platform, as well a chance to get their hands on an amazing prize.”
Applicants may enter up to five photos in total, however only one photo can be entered per category. All images must be taken with Sony Alpha gear (body and lens). Twenty-four lucky finalists (three from each category) will be chosen by Sony Alpha Ambassadors and professional photographers, Mark Galer and Craig Parry.
Category winners will be invited to attend the Sony Alpha Awards ceremony on 1 June, 2017 in Sydney where the winners will be announced. Submissions will close on 7 May, 2017.