Australia’s Most Trusted Brands have been named

Miele takes three.

For 18 years Reader’s Digest has conducted consumer research on Australia’s most trusted brands. For the 2017 awards, Roy Morgan Research surveyed 2,450 Australian adults on their most trusted brands in 71 categories of products and services across a broad range of industries. Miele took out three awards in whitegoods, ovens and vacuum cleaners.

The winners and highly commended brands were:

Barbecues: Weber (Winner); BeefEater (Highly Commended).

Coffee Machines: De’Longhi (W); Breville and Sunbeam (HC).

Fitness: Fitbit (W); Garmin and TomTom sports (HC).

Ovens: Miele (W); Bosch and Westinghouse (HC).

Retailers: Bunnings (W); JB Hi-Fi and The Good Guys (HC).

Small Appliances: Breville (W); Sunbeam and Kenwood (HC).

Vacuum Cleaners: Dyson (W); Miele and Electrolux (HC).

Whitegoods: Miele (W); Bosch and Fisher & Paykel (HC).

Miele ANZ marketing director, Gabriella Franklin told AR Miele was delighted to have been honoured with the Trusted Brand award. “We at Miele take pride in everything we do, from developing and manufacturing superior quality products to offering an outstanding range of services to support our customers to maximise the benefits and enjoyment of their Miele appliances,” Franklin said.