Presenting Mother’s Day range.
Breville staff have completed a national roadshow of training events to promote products ahead of Mother’s Day. In conjunction with state sales teams, 20 separate training events were conducted by Breville head of field sales Nathan Lee (pictured below), 20 year company veteran – field sales manager, Brian Taylor and training manager Debbie Jenkins, with the final three events held in Sydney this week.
According to Lee, over 350 retailers attended the events in Sydney Melbourne, Brisbane, Sunshine Coast, Gold Coast, Adelaide, Perth, Hobart and Launceston.
The purpose of the retailer training events was to present the latest product releases in the lead up to Mother’s Day.
The key products included the Oracle Touch (BES990BSS), the Steam Zone (BFS800BSS), the One Precision Poacher (BEG800SIL), the Perfect Press (BSG600BSS), the Smoking Gun (BSM600SIL) and the Scraper Beater (LEM250SIL).
Breville the Scraper Beater (LEM250SIL)
“These nights are the manifestation of Breville’s philosophy of ‘seeing is believing’, where small groups of retail staff use the latest kitchen appliances to produce a complete meal – entrée, main course, dessert and coffee,” Lee told Appliance Retailer.
This hands-on approach allows the attendees to have a greater understanding of Breville’s innovative features and benefits that offer a clear point of difference in the market. This approach definitely gives retail staff greater confidence to recommend our products to consumers.”
Breville the Oracle Touch (BES990BSS)
Breville the One Precision Poacher (BEG800SIL)
Breville the Smoking Gun (BSM600SIL)
Breville the Perfect Press (BSG600BSS)