To coincide with FIFA World Cup.
The new global brand campaign for Hisense, that goes to air in June, invites people ‘to see the incredible’ on a ULED TV. The campaign, that runs nationally across TV, digital and social platforms, will feature prominently during the 2017 FIFA Confederations Cup, the first event in the company’s sponsorship of 2018 FIFA World Cup in Russia. It coincides with the release of Hisense 4K ULED series 7 TVs, with series 8 and 9 scheduled for release in July.
The key objective of the campaign is to engage the wider Australian audience by using humour to break down the barriers of technology, and focus on the experience of watching a Hisense ULED TV. Hisense Australia has been directly involved with developing the campaign and believes the end result captures the ethos of the brand, with the creative “modelled around the immersive experience consumers can have,” Hisense head of marketing, Andre Iannuzzi said.
“We have strived for a playful yet premium approach with a humorous and exaggerated narrative,” he said. “It plays on the idea that when choosing a new television, consumers predominately are driven by the experience they have with picture quality, making the brand more familiar and approachable.” Netflix in up to 4K HDR, Stan, Freeview Plus and YouTube are all built in to the new TVs.