De’Longhi appoints marketing director

Following recent team restructure.

Raniero Miccoli has recently joined the De’Longhi Group following many years of marketing experience in the Coca-Cola Company, Lion Australia and more recently as head of strategy in Atomic 212.

Commenting on his appointment, Miccoli said, “The opportunity with De’Longhi is a very exciting one from many standpoints. It’s great to work on a portfolio of brands such as De’Longhi, Kenwood and Braun, brands with great pedigree and outstanding potential in the Australian market. Furthermore, my Italian heritage means that I have a strong affinity with the brand.”

His appointment follows a restructure of the De’Longhi Australia marketing team earlier this year. The department was divided into three teams, consisting of digital, trade marketing including training, and consumer marketing. The latter team will be responsible for product, brand and communication.

Allison Cupillari who replaced Helen Finlayson manages the coffee and breakfast categories across all three brands, with particular focus on the De’Longhi brand. Jessica Hull is responsible for cooking appliances in the De’Longhi and Kenwood ranges, including benchtop and major appliances; Marcus Lo Russo oversees food preparation with a key focus on the Kenwood brand and Braun hand blenders, and Dunya Abdurahmanovic oversees the Braun brand including linen care, in addition to De’Longhi comfort products.

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