Global data firm peeks into Amazon

Finds heavy electronics discounting.

Home technology and voices systems are a big focus area for Amazon when it comes to aggressive discounting. Findings from the Amazon Prime Day Insights 2017 report by global analytics provider Ugam uncovered data on the best-selling products, categories and competitor pricing. It found that heavy discounting across home, electronics and garden categories is putting retailers like Bunnings, JB Hi-Fi and Officeworks on high alert.

This year, Amazon Prime Day sales soared over 60% compared to last year, Ugam founder, Mihir Kittur said. “One thing is clear, Amazon’s voice is getting louder with its Alexa-enabled voice-assistant products one of the best-selling products. By heavily discounting the Echo and Echo Dot, Amazon carved its way into millions of homes, opening new opportunities to better understand its shoppers’ behaviour and habits.”

By analysing volumes of customer data, Amazon can use these insights to better target its customers, and improve its experience, Kittur said. “For retailers to make their voices heard, it will be paramount for them to analyse customer and competitor data outside their firewalls and glean insights to provide a more compelling shopper experience.”

Other information to emerge from the report showed that in order to add to its rich repository of customer data, Amazon attempted to make Alexa a part of every Prime household in the US by offering the lowest prices ever on voice-assistant devices, dropping Amazon’s Echo price by 50% and the Echo Dot by 30%. Voice shopping with Alexa allowed customers to shop for millions of Prime-eligible items.

Prime Day promised 30 hours of shopping, amazing TV deals, and deals every five minutes as well as Alexa-exclusive deals.  The most were in the home, garden and tools category followed by electronics, computers and office equipment with 20% off TVs from Amazon’s best sellers list. However on Prime Day, Amazon did not have the lowest priced TVs compared to other retailers including Walmart, eBay, Best Buy and Target.

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