By Patrick Avenell

SYDNEY, NSW: The Australian Retailer Association is conducting a seminar to assist Australian retail businesses establish an online trading platform. Called ‘Engage with E-tailing’, this conference will be held in Melbourne on 13 April 2011.

Senator Stephen Conroy, the Minister responsible for the digital economy, praised the ARA for this initiative.

"By getting online, retailers can enjoy greater efficiencies, expand their customer base and increase their revenues," Senator Conroy said.

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"The Australian Retailers Association's ‘Engage with E-tailing’ seminar is a welcome example of how industry can take steps to maximise the benefit of the digital economy for all Australians."

“Successfully maximising the benefits of the digital economy for all Australian businesses requires collaboration between Government and industry. That's why I welcome this proactive step by the Australian Retailers Association.”

The Engage in E-tailing seminar will be held at the Melbourne Como in South Yarra.