By Patrick Avenell
Fujifilm Australia managing director David Marshall yesterday announced that due to the implementation of a new business strategy, a number of redundancies have taken place in its administration department.
Furthermore, a ‘rationalisation’ has occurred in Fujifilm’s front office. Marshall did not make clear how many positions have been made redundant or rationalised as part of this process.
Here is Marshall’s statement in full:
“By creating clever internet systems that incorporate such initiatives as sophisticated reordering websites, centralised systems, Facebook applications and virtual photo books, Fujifilm aims to provide innovative platforms that will offer new business opportunities for all of its customers.
“Fujifilm Australia has already proved very successful in developing and delivering cutting edge network solutions for its customers within the consumer imaging segment.
“Advanced plans are now underway within Fujifilm Australia to extend its network connectivity capabilities to the Graphic Systems and Medical Imaging Divisions.
“New business models that maximise this trend to ensure customers are at the forefront of new technology is a key focus for our business moving forward.
“In order to reinvent our processes and technology, this represents an opportunity to create a range of new specialist positions within Fujifilm Australia to drive a seamless transition for both consumers and customers.
“Unfortunately, as part of this process, it has also meant some changes to positions that have become redundant in the back office administration area due to technological advancements.
“There has also been a small number of positions that have been rationalised at the front end of the business to accommodate the specialist roles that are being created as part of the transition.
“Our goal is to strengthen Fujifilm’s position and ensure it is suitably equipped to balance current market demands with future business investment.
“Advancements in technology coupled with changes in consumer behaviour, has resulted in a significant transformation in the way businesses such as Fujifilm need to operate.”