UnderCurrent understands that floorcare is currently gripped in a battle between bagged and bagless but, until today, it did not realise there was a second war raging, between a well-mannered English engineer and a screaming American.
Consider this latest TVC for Dyson, narrated by the man himself, Sir James Dyson:
And now check out this spot for the Shark Navigator:
UnderCurrent reckons these two videos tell you everything you need to know about the modern floorcare industry.