UnderCurrent was amused this week by the creative types pithily comparing the iPhone 5 to a new Malibu Stacy Doll, but with a new hat.

Make what you will of the iPhone 5 – UnderCurrent doesn't find it particularly original – but when it comes to releasing an existing product with a new hat, surely this garnet red Samsung Galaxy S III handset, spotted at the Samsung Experience Centre today, is more comparable:

UnderCurrent is no expert on this particular handset – it didn't attend the launch so it didn't get a freebie – but it can't help but be somewhat enamoured by this particular shade of deepest red.