UnderCurrent doffs its hat to the Sunbeam social media team for its latest efforts on Facebook. The Australian small appliances brand has started up a tradition of sorts on its Facebook page known as “Retro Tuesday” – a series of vintage photos from old television commercials and ad campaigns promoting the brand.
Here are a few of our favourites, including a beautiful prawn cocktail orange-coloured toaster and a photographic history of the Mixmaster (with models from 1932 up to 1966).
The standout of the bunch is most certainly the text-heavy 10 point plan on why consumers should buy a Sunbeam Mixmaster. Printed in the Australian Women’s Weekly in 1951, it expatiates the benefits of Sunbeam’s “Mix-finder Dial”, “Nylon Button Whipper” and its “glistening, chrome-plated Full-Mix Beaters”.
And for those that need help with using these technological advances, consumers can write into Sunbeam’s resident home economist, Clare Collins, at the “helpful, friendly Sunbeam Advisory Bureau” for help with “any food-mixing or cookery problems”.
No doubt Clare helped countless home chefs to become true mixing masters.
Sunbeam's "Energy Saver" 4-Slice Toaster.
The Big Oskar chopper.
A line-up of vintage Mixmasters, from left to right: Model 12 (1959-1966), Model 9B (1948-1959), Model 3A (1937), Model 1 Automatic (1935) and Model M4H (1932).
A Sunbeam Mixmaster advertisement from the 29 August 1951 edition of The Australian Women's Weekly. (Click on the image above to see a larger version).
Having issues with your Mixmaster? The full text in this ad reads: "Take full advantage of the helpful, friendly Sunbeam Advisory Bureau. When you buy a Sunbeam Mixmaster, you get not only the best Food Mixer made but also the full assistance of the Sunbeam Advisory Bureau, directed by Clare Collins. This FREE service will not only help you to get the full benefit of your Mixmaster but will answer any food-mixing or cookery problems. Just write to Clare Collins."