By Patrick Avenell in Las Vegas
Panasonic will for the first time showcase small appliance and personal care products on its stand at the 2013 International CES. Although Panasonic has always had a presence in these categories in its native Japan, this move represents a new and concerted push into the categories in other territories, including Australia.
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At its press conference to unveil its new ranges, which was mostly focused on TV and audio developments, Panasonic mentioned its new range of products towards the end, and while none of Panasonic's many speakers went into detail, Panasonic's new breakfast appliances, men's and women's personal care units and a coffee machine were selected to be on the stage next attracting attention.
“With our new Breakfast Collection, Panasonic aimed to create functional small kitchen appliances that offered sleek, modern looks for today’s kitchens,” said Panasonic North America small appliances product manager Nicholas Monaco in a statement. “Instead of storing a toaster or coffee maker when they aren’t in use, the Panasonic products were designed to stand out and become a part of a consumer’s kitchen.”