By Claire Reilly
Fisher & Paykel has expanded its team with the creation of a new experiential and alliance manager role for Australia. The company has appointed newcomer Julia Morrison to the position, charging her with managing the company’s “experiential marketing activities”.
“The creation of this new role reflects our focus on developing leading edge marketing strategies that highlight Fisher & Paykel’s unique and social global branding,” said Fisher & Paykel general manager marketing, Peter Russell.
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Morrison joins F&P from Elizabeth Arden Australia, where she held the position of category eventing and promotions manager, and brings more than 10 years of experience in FMCG marketing with her. She will now report to Peter Russell in Fisher & Paykel’s Sydney office.
“In her new role, Julia will oversee Fisher & Paykel’s cooking school alliance programme and manage the company’s experiential marketing activities including the Good Food & Wine Show and Grand Designs Live.
“Julia’s creativity and project management skills will be a great asset to the wider Fisher & Paykel community. She has a wealth of experience and we are very excited to have her join our team,” said Russell.