Every Friday on Current.com.au, the team will choose the most impressive new product from the preceding week to be named our Product of the Week. The main criteria for this award are that the product is saleable and can inject value back into the industry.
Kudos to LG for somehow fitting the word 'door' into the name of this fridge an incredible four times! This 951-litre refrigerating behemoth has Swarovski Elements incorporated into the black finish, making it sparkle like a modern vampire.
Here's LG marketing general manager Lambro Skropidis:
"According to our research, consumers are seeking appliances that not only meet their functional needs, but also those that look good and suit the style of their kitchen. By utilising Swarovski Elements, we’ve created a luxurious and modern refrigerator that meets the demand for a larger capacity refrigerator, while also providing more options for consumers looking to reflect their own personality into home design."
The LG Five Door, Door in Door, French Door Fridge (GR-5D951L) is RRP $4,049.
Editorial responsibility for Product of the Week is taken by Current.com.au editor Patrick Avenell.