By Patrick Avenell

A former Retravision retailer has joined E3 Style as its new national accounts manager. Liam O’Reilly spent 10 years with the Retravision group before crossing to the supply side to run his own sales agency and work at Crest Electronics.

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“E3 Style develops consumer electronics products for major retailers and distributors globally under private label, global license brands and controlled brands,” said CEO Vanessa Garrand. “E3 Style successfully launched youth electronics in Australia and New Zealand and is now the largest supplier of youth electronics in these regions.”

“Liam will be working with E3 Styles’ Platinum customer base to develop exclusive range builds from E3’s extensive range, covering 28 categories in total.

“Being part of the E3 team is about developing fun, innovative products for consumers and creating exceptional service and value for our clients.

“Liam embraces the creative and innovative culture we have in the company and he takes great pride in looking after his customers.  I am very happy to have him join our team.”

In the youth electronics space — a division that E3 Style classifies as products for “Christmas, Back to School and Toy Catalogue” ranging according to its website — the company has licenses to produce products bearing imagery from brands including Barbie, Batman, Sesame Street and The Simpsons.