By Claire Reilly
Omega is taking a novel approach to appliance marketing with a new promotion that sees it partner with sporting brand Puma to target home chefs and fitness fiends, offering sporty gifts with purchase across its range.
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Starting on 23 September and running until 22 December 2013 through participating retailers, Omega will offer eligible customers Puma clothing and accessories with the purchase of whitegoods and cooking appliances. Consumers will be eligible to receive a Puma T-shirt with the purchase of any Omega dishwasher, a Puma hoodie with the purchase of any cooktop plus rangehood, and a pair of Puma shoes with the purchase of any Omega oven or upright cooker.
To promote the campaign, Omega has also produced a range of point-of-sale that aligns the Puma brand with Omega’s range, complete with quirky taglines.
To get their hands on the Puma gear, consumers need to fill out a redemption form where they can specify clothing size preferences.
As with all promotions, retailers are advised to read up on the terms and conditions provided by Omega.
An example of the point of sale that will accompany Omega's Puma promotion.