Style Copper, Future Bronze, Pure White or Elegance Black?
Which colour palette would look best on your benchtop?
De’Longhi’s new Distinta Collection is launching at the end of March 2015, however consumers can picture where to place the stylish new appliances before they hit the shelves thanks to a new augmented reality app.
De’Longhi is supporting its 2015 breakfast range launch with the Distinta Augmented Reality App which allows consumers to visualise how the products will look in their kitchens. By printing out an app marker and placing it on a bench, the mobile app allows consumers to experiment with the colour settings to determine which of the four new hues would look best in their kitchen.
App markers will be distributed to stores in key target areas and consumers will be encouraged to share their kitchen designs on social media. Retailers keen to experiment with the app can download and print out the app markers themselves.
How does it work?
1. Download the De’Longhi Distinta App from the App Store or Google Play.
2. Download and print the marker here and place it on your kitchen counter, table-top or store display.
3. Open up the app and point the camera towards the app marker. Using your tablet or smartphone, you will be able to select up to three products, as well as move or rotate them and change their colours.
4. Once you have your favourite combination you can take a snapshot and share it.