UnderCurrent’s friends at Dick Smith returned to TV screens last night with a new above the line campaign to promote MacBooks, iPhones and iPads. The Apple-only campaign celebrates family time and creativity and shopping at Dick Smith and only ever buying Apple products.
It’s a timely campaign for the famous Californian tech company and the Australian retailer that continues to go from strength to strength (in Australia, at least), coming as it does while Apple’s rivals show pony in Barcelona at the Mobile World Congress. Apple itself is primed for another fabulous media event on 9 March 2015, when UnderCurrent predicts more of the finer details regarding the Watch will be revealed, as well as maybe a new Apple TV or iPod or some other stuff that no-one really cares about any more.
UnderCurrent’s good friends at respected media blog Mumbrella spoke with Cassie Wheeler from Dick Smith marketing about this new advertising campaign:
“Our Unleash Your Smith campaign last year was a huge success, bringing to life the heritage of Dick Smith which has been helping everyday Aussies create and innovate for over 40 years,” she either said or wrote in a media releases, UnderCurrent isn’t sure.
“The campaign strengthens our position as the go-to destination for premium products that help all Aussie’s and their families create amazing things with the help of technology.”