Amazon CEO Jeff Bezos discusses his company’s new Fire smartphone at a news conference in Seattle, Washington June 18, 2014. Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics. REUTERS/Jason Redmond (UNITED STATES – Tags: SCIENCE TECHNOLOGY BUSINESS TELECOMS) – RTR3UIDN