To align with Australia’s Biggest Morning Tea campaign.
According to Jura Australia head of sales, George Liakatos, after providing support over the years for a number of different charities, it was important to identify a trusted charity brand, but also a group that had a personal connection with the business.
“I think everyone has been affected by cancer at some point and two years ago one of our best salespeople – a mum with two kids – gave me a call and said she had bowel cancer and it was a real shock. We worked through it together and I’m pleased to say she’s beaten cancer and that is fantastic. This is something small that we can do for everyone that is affected by cancer,” Liakatos said.
The Jura Australia team at the Sydney Blogger’s Brunch: (L to R) Marketing assistant, Melinda Nuzzaco, WA State Manager, Elle del Re, head of sales George Liakatos, sales manager, Ann-Maree Macaulay and retail support and training manager, Sylvia Occhipinti.
From a retailer’s perspective, Jura will be replacing its traditional Mother’s Day promotional program with a new marketing campaign connected with Australia’s Biggest Morning Tea.
“This year we are integrating our partnership by offering a Morning Tea hamper valued at $100 to encourage those people who purchase a Jura machine to host their own Morning Tea. We are also donating $50 from the sale of every consumer coffee machine sold in April and May by all of our retailers to the Cancer Council Australia.
“We hope that this is going to grow into a long term partnership with the Cancer Council. This is the first year and we are trying lots of different things. We are engaging with our customer base, our retail partners and our staff to encourage everybody to host a morning tea,” Liakatos said.
Cancer Council CEO, Professor Sanchia Aranda, is recommending businesses such as electrical retailers to hold a Morning tea throughout May and June across Australia to raise funds for the charity.
“A morning tea is a great excuse to get your family, friends, work colleagues and even community together for a great cause. I encourage everyone to get involved, be it hosting a morning tea, attending an event, purchasing merchandise or simply making a donation. All funds raised help fund Cancer Council’s life-saving cancer research, prevention programs, and support services for cancer patients and their families.”