LG SIGNATURE, the premium brand from LG Electronics, has renewed its partnership with Australia’s leading contemporary dance company, Sydney Dance Company.
As presenting partner for Sydney Dance Company’s 2022 ab [intra] and Resound Sydney seasons, the second-year partnership will see both brands continue to integrate the synergies between technology and art, in line with the LG SIGNATURE core philosophy: Art Inspires Technology, Technology Completes Art.
To celebrate the partnership renewal, LG SIGNATURE and Sydney Dance Company surprised Sydneysiders with a flash mob to demonstrate contemporary dance as an artform and highlight that dance can emerge from anywhere.
LG SIGNATURE is inviting consumers to learn more about the partnership and register their details via the website for an opportunity to win premium LG products.
LG Electronics Australia marketing director, Gemma Lemieux said, “In our first year, together with Sydney Dance Company, we have demonstrated how technology and art can fuse together to not only help support the arts and culture industry, but also collaborate and combine both company’s strengths to achieve a unified purpose of redefining experiences and connection for Australians.
“LG SIGNATURE is passionate about fuelling the industry with creativity and new experiences together with Sydney Dance Company. In our second year, we both wanted to continue to push boundaries, deepen the connection between the two brands and find a way to genuinely support emerging talent within our community.”
Sydney Dance Company artistic director, Rafael Bonachela added, “I am thrilled to announce that LG SIGNATURE will continue in their role as a major partner of Sydney Dance Company for a second year. LG SIGNATURE is a brand that encapsulates innovation, creativity and elegance, a perfect fit for Sydney Dance Company as we constantly strive to inspire, move and uplift audiences.
“I am looking forward to continuing this journey withLG SIGNATURE as we join forces to share the extraordinary power of dance with the world, be it in the studio, on the stage or on the screen.”