Kenwood has introduced its most compact food processor yet, the Kenwood MultiPro Go, designed for more efficient meal preparation. It is 20% smaller than Kenwood’s next smallest food processor.
Targeted towards younger consumers, particularly Gen Z and Millennials, the new food processor bridges the gap between those who prefer to lighten the load of food preparation, and culinary devotees, passionate about making meals from scratch.
The launch of the Kenwood MultiPro Go is supported by an integrated campaign which includes ATL, BTL, social and PR. This incorporates a TV advertisement on key Australian and New Zealand broadcast and TV networks, as well as Air New Zealand domestic flights, supported by targeted PR and influencer activities.
An oOh!media campaign is also rolling out, offering interactive and engaging content throughout major shopping centres and near local stockists. A dedicated Kenwood website landing page on the MultiPro Go highlights product features and benefits.
Kenwood Australia and New Zealand marketing manager, Davina Gray-Ebbettcommented, “The Kenwood MultiPro Go has been developed specifically for modern living – it seamlessly blends functionality of a food processor with an ultra-compact footprint to keep kitchens tidy and clutter-free. Designed for ultra-ease of use, it saves time and effort without compromising on performance.”
Chopping, slicing, grating, pureeing, and kneading dough, Kenwood’s food processor has key kitchen functions covered. The 360-degree Express Serve enables limitless slicing and grating directly into pan or plate in seconds.
The Kenwood MultiPro Go can be used at any angle, benefits from practical in-drawer storage measuring just 30cm high and its ergonomic handle makes it easy to grab and go. With its Stack ‘n Store in bowl storage, attachments including the knife blade and disc can be kept in the main bowl.
The EasyStore cable allows the cord to be wrapped around the base and tucked in to keep drawers and benches tidy. Adjusting the length of the cord is also a handy feature when using the food processor.
The Kenwood MultiPro Go Food Processor is available at major retailers nationally for RRP $149.