Samsung Electronics Australia is expanding its 2023 TV line-up by adding the 98-inch QLED Q80C 4K TV to the range. At RRP $11,649, Samsung’s QLED Q80C is priced to be the brand’s most accessible Quantum-Dot 98-inch TV ever brought to market.  

“We’ve worked hard to not only pack our premium AV technologies into a 98-inch form factor but to bring the best of Samsung’s entertainment ecosystem including Gaming Hub, Smart Hub and Samsung TV Plus to the QLED Q80C TV as standard,” Samsung Australia vice president of consumer electronics, Jeremy Senior said.

“Our aim is to deliver the type of no-compromise big screen home cinema experiences that Australians desire while continually working to make them more accessible to more Australians to enjoy.”

Pairing Direct Full Array and Quantum HDR+ technology with a Quantum Processor 4K, Samsung’s QLED Q80C uses a deep learning picture enhancement algorithm to upscale content to 4K resolution. Samsung’s LED zone technology adjusts brightness and black levels for bold contrast, depth and detail while Samsung’s Quantum Dot technology delivers more than 100% colour volume enabling accurate colour reproduction at any level of brightness.

At just 48.5mm top to bottom, the Q80C’s SuperSlim design provides a near-bezeless finish to blend into any space. Despite its slim bezel, the QLED Q80C incorporates Dolby Atmos, Object Tracking Sound Lite and Samsung’s latest generation of Q-Symphony.

The built-in Smart Hub feature brings entertainment, gaming, ambient options, and SmartThings together into one place to manage various connected devices and appliances across the home.

Supporting 4K resolution at 120 frames per second via HDMI 2.1, the QLED Q80C provides ultra-high bandwidth for compatible gaming devices. Ultra-wide Game View, which offers a flexible aspect ratio from 16:9 to 32:9, paired with Game Bar allows gamers to check Variable Refresh Rates at speed, while Xbox Game Pass offers console-free cloud gaming.

The Q80C also offers Samsung’s TV Plus service with over 91 channels and thousands of on-demand, subscription-free shows.

The Samsung 98-inch QLED Q80C 4K Smart TV is available now from authorised resellers and Samsung’s Online Store for RRP $11,649.