LG Australia has showcased how ‘Life’s Good’ inspires a better way of living during an exclusive event ahead of the grand finale of Network Seven’s renovation TV series, Dream Home.
As an official sponsor, the partnership is a nod toward LG’s brand refresh, redefining its ‘Life’s Good’ tagline through empowering individuals to find positivity in everyday moments.
LG Australia marketing director, Gemma Lemieux said, “Our partnership with Dream Home is a testament of our commitment to fostering meaningful connections in the home. At our core, we are driven by the power of optimism and bringing Life’s Good into every aspect of life. We believe technology should enhance, not detract from the human experience and through Dream Home, we’ve been able to showcase how technology and our products can seamlessly integrate into everyday life, elevating the way Australians live and interact with their homes.”
LG brought together industry experts and Dream Home personalities to discuss the role of the home in 2024, the influence of technology and how Australians can create a home that inspires a joyful life.
LG StanbyME 27-inch portable screen in the kitchen.
Hosted at the newly renovated property in Belrose in Sydney’s north, homeowners and Dream Home contestants, Lara and Peter Bird shared insights into their evolving relationship with their home and how their experiences on Dream Home has reshaped their perspectives.
“Our Dream Home journey has been a rollercoaster of emotions and challenges, but it’s also been incredibly rewarding. We’ve learned firsthand the importance of balancing function and aesthetic in creating a home that tries to reflect the homeowner’s lifestyle. Technology has played a vital role in maximising the functionality of each room while seamlessly complementing our interior design choices,” they said.
LG OLED TV in the downstairs living room (left) & LG QNED TV in the upstairs living room (right).
Dream Home judge and leading architectural firm Hassell principal, Rosie Morley, brought her wealth of industry experience to the discussion. She offered insights on designing homes that bring joy to people’s lives, drawing from her involvement in the series to illustrate practical examples.
LG CineBeam Q 4K UHD Projector.
“In our fast-paced world, the home has transformed into a sanctuary – a haven of comfort and functionality that adapts to our evolving needs and lifestyles. As we saw on Dream Home, standout renovations are those that meticulously cater to homeowners’ changing needs and anticipate how spaces will grow with them over time. Incorporating technology and thoughtful design ensures your home remains functional, relevant, and timeless for years to come,” she said.
At the event, brothers Rhys and Liam Almond, fellow Dream Home contestants and renovators of Lara and Peter’s Belrose home, shared how they approached the home’s renovations and their creative process.
LG Styler & WashTower in the laundry, alongside the LG CordZero vacuum cleaner.
“Throughout the series, we got to know Lara and Pete very well. While we initially understood their preferences on paper, the time we spent with them helped us truly grasp their lifestyle, which meant we could make thoughtful design choices,” they said.
“Recognising their busy family life, we designed a kitchen island large enough for both breakfast and homework, and strategically placed the appliances to optimise space. By opening the kitchen onto the back deck, we provided more room for entertaining, with the fridge positioned for easy access during barbecues.
LG UltraGear monitor in the bedroom.
“We wanted to create multifunctional spaces that would evolve as the kids grew, such as having a smaller TV area upstairs for them and a lounge room with a larger TV downstairs for mum and dad. Knowing Lara and Pete’s lifestyle informed our design process and meant the LG products played a meaningful role in their home.”
In celebration of the Dream Home partnership, LG is giving away the opportunity for two Australians to win a room makeover. Running until 31 July 2024, the two best entries will each win an LG Dream Home room makeover valued at RRP $15,000, including a selection of eligible LG product to the value of RRP $10,000, a $3,000 Freedom gift card and a digital interior design consultation with Kate Lawrence Interiors. Entries are open now.
The grand finale of Dream Home on Tuesday 9 July 2024 at 7:30pm AEST on Channel 7.
Feature image: Gemma Lemieux (LG), Amanda Stevens (consumer futurist and keynote speaker), Rosie Morely (Dream Home judge and architect) & Lara and Peter Bird (Dream Home contestants).