Yannick Fierling has been appointed as president and CEO of Electrolux Group, effective January 1, 2025. Fierling succeeds Jonas Samuelson, who informed the board of his departure earlier this year.

Fierling has more than 20 years of experience in the appliance industry, most recently as Haier Corporation Europe CEO since 2015. Between 2000 and 2015, he held several senior positions within Whirlpool Corporation in Europe and globally.

Fierling starts at Electrolux Group on October 1 2024, and will take on the formal role as president and CEO on January 1, 2025 based in Stockholm after a three-month handover period.

“Yannick is a very experienced leader with a solid background in the appliance industry,” Electrolux board of directors’ chairman, Torbjörn Lööf said.

“In his latest assignment, he successfully led Haier’s development in Europe. His visionary leadership in developing business and people, together with a strong emphasis on entrepreneurship and a sense of urgency approach, will be valuable on our journey making Electrolux Group an even stronger global player in the appliance industry.

“The board wants to reinforce and accelerate the strengths of Electrolux Group by bringing in new perspectives. We are convinced that Yannick has the right background, insights and experience, as well as the drive and determination to take the company forward.”

Commenting on his appointment, Fierling said, “I am grateful for the confidence of the board and feel excited about this opportunity. Having spent many years in the appliance industry, it is hard to find a more energising and inspiring role. I am looking forward to engaging with the Electrolux Group team and in developing and positioning the group in the years to come.”

Electrolux Australia and New Zealand managing director and vice president of commercial area, Kurt Hegvold said, “From an ANZ perspective, we’re enormously grateful to Jonas for the support he has provided to our market and his leadership through his nearly nine years in the role.

“With our eyes on a future filled with opportunities, I welcome the insights and extensive experience Yannick brings with him, gained from more than 20 years in the household appliance industry, most recently as CEO Europe for Haier Corporation.

“Once Yannick has settled into his new role, the Australian and New Zealand teams are looking forward to welcoming him to our market and providing an opportunity to introduce him to our employees and customers.”