KitchenAid has unveiled its first dedicated pop-up activation at Westfield Parramatta in Sydney’s west to showcase its new Espresso Collection.
The activation allows consumers to explore KitchenAid’s latest advancements in the home coffee category, which includes one semi-automatic espresso machine with burr grinder and three fully automatic espresso machine offerings.
Available in a range of colours including Porcelain White, Juniper, Cast Iron Black and Stainless Steel, the range is designed to seamlessly integrate into home kitchens.
In addition to the Espresso Collection, KitchenAid stand mixers are on display, including the newly launched 2024 Design Series Evergreen Stand Mixer.
KitchenAid Australia and New Zealand marketing director, Rebecca Edwards said, “We are thrilled to bring KitchenAid’s first pop-up experience to life at Westfield Parramatta, allowing consumers to fully immerse themselves in the world of our Espresso Collection. Consumers can see, hear, and taste the difference of the KitchenAid Espresso range first-hand and explore the brand’s colourful product range.”
Located on Level 2 at Westfield Parramatta, the KitchenAid activation is open now until Sunday 29 September, 9am to 6pm daily with espresso demonstrations and tastings between 10am and 2pm.