Beats has once again teamed up with Kim Kardashian for a third collaboration – this time for the new Beats Pill, available to purchase for $249.95 at JB Hi-Fi, apple.com and Apple Store Sydney.
Round three of ‘Beats x Kim’ reimagines the Beats Pill in Light Grey and Dark Grey, designed with function and style in mind, doubling as a party companion and piece of decor for any room.
To celebrate the launch, Beats unveiled a new campaign featuring Kardashian and comedian, Ben Marshall titled ‘Kim’s Pill Assistant’. The comedic spot showcases a day in Kardashian’s life through the lens of her assistant, Marshall, who is tasked with curating the perfect soundtrack for each room she walks in.
This marks the first collaboration for the redesigned Beats Pill, which launched in June with up to 24 hours of battery life, USB-C charging, Amplify mode by syncing two speakers, and iOS and Android compatibility.
Over the last two years, Beats and Kardashian have partnered for special edition Beats Fit Pro and Beats Studio Pro collaborations in three signature colours: Moon, Dune and Earth.
“I’m excited to be back with my Beats family and to bring two new colours to an iconic product. Music is a big part of my everyday life, from morning gym sessions to creative brainstorms, and the Beats Pill makes it more beautiful,” Kardashian said.