Myer has rolled out its Christmas campaign designed to bring smiles to Australians nationwide. In collaboration with creative agency, Clemenger BBDO, Myer’s Share The Joy campaign is about celebrating the fun, the unexpected, and the joy of Christmas.
This year, Myer is reminding everyone that Christmas isn’t just for tinsel lovers and carol-singers and that the department store has something to make everyone smile.
At the heart of the campaign is Humbug, the grumpy Christmas anti-hero, who finds the usual festive fun such as carols, decorations, and lights, too much. Humbug can’t resist causing ‘merry mayhem’ until he’s taught that no matter how you find joy, it’s always better shared.
The Christmas campaign is coming to life across TV, BVOD, OOH, digital, social, PR, online, in-store visual merchandising, immersive experiences, gift wrapping and team member uniforms. Customers can purchase their own Humbug plush toy in stores, created especially for the campaign.
Myer chief customer officer, Geoff Ikin said, “This campaign is all about celebrating the festive season in its many forms; embracing the fun, the unexpected, and even a bit of mischief. Whether you’re decking the halls or trying to dodge the mistletoe, Myer is proud to be Australia’s one-stop destination for bringing Christmas magic to life. From decorating, gifting, or just soaking up the season, we’re here to help ensure there’s joy for all Australians this Christmas.”
Clemenger BBDO chief creative officer, Adrián Floresadded, “As a notorious humbug myself, I know too well how it feels to have to grimace your way through Christmas. This campaign is for all the humbugs out there just trying to make it through to New Years. It’s always great when a brand isn’t afraid to have some fun and stand out, and this Myer campaign is exactly that – a moment of levity that reinforces the retailer’s position as the home of Christmas for all Australians.”
The Share The Joy campaign runs until Christmas Eve.