In collaboration with Microsoft, Samsung has announced a new range of Smart TVs and Smart Monitors with in-built Microsoft Co-pilot. The new range of TVs includes integrated AI-driven screen technology, featured in the Neo QLED, OLED and QLED models.
The latest Neo QLED 8K QN990F is Samsung’s most advanced TV, powered by the NQ8 AI Gen3 Processor. AI elevates lower-resolution content to 8K quality, and applies scene-adaptive colour expansion for brighter visuals. Intelligence technology will also optimise sound, image processing, and monitor the TV area to adapt to environmental changes.
Samsung will also expand the Samsung Art Store with the launch of The Frame Pro. Samsung Art Store features more than 3,000 curated works from partners around the world, including MoMA and the estates of Magritte and Basquiat. In 2025, this range will be included on The Frame and Micro LED series, as well as Neo QLED and QLED models.
The Frame Pro uses advanced Neo QLED technology to deepen colours and contrasts. The NQ4 Gen3 AI Processor allows for Wireless One Connection and improved picture quality.
Premiere 5, the industry’s first interactive triple-laser ultra-short-throw projector is designed to complement Samsung’s home entertainment range. It includes touch interaction and Samsung LightWarp technology for projection onto everyday objects.
Samsung Vision AI is intended to provide intelligent, cohesive screen experiences. Using AI will allow Samsung TVs to become aware of surroundings, adapt to user preferences, and deliver intuitive features.
Personalisation is the foundation of Vision AI. Click to Search provides instant information about whatever is on screen, Live Translate generates real-time subtitle translations, while Generative Wallpaper creates personalised art canvases.
Samsung Vision AI will also pair with the SmartThings suite to send real-time updates about the household environment inducing safety alerts, and Pet and Family Care to detect unusual behaviour in family members. It also monitors the room, to increase comfort by dimming lights when a child falls asleep, or delivering real-time updates and recorded events through the TV.
Vision AI enhances the vision and sound quality of Samsung devices, analysing content and environmental factors to adjust settings for optimised streaming quality.