ASUS has promoted Emma Ou to commercial regional head – SYS BG for Australia, New Zealand, Singapore and Malaysia.
Ou joined ASUS in 2014 as a product lead, later taking on the role of country manager for Australia and New Zealand. With a deep understanding of the local landscape and keen eye for emerging trends, Ou has successfully spearheaded the ANZ business and established a local team that has helped position ASUS as a trusted technology partner for consumers and businesses.
In her expanded role, Ou will oversee the commercial operations across these markets, leveraging her extensive experience and strategic acumen to drive growth and enhance ASUS’s presence in the commercial sector.
Ou will focus on accelerating ASUS’s commercial business, targeting B2B segments such as education, SMBs, enterprise and government. This strategic move reflects the company’s ambition to expand its commercial footprint and capitalise on emerging opportunities by leveraging its partner network.
Commenting on her new role, Ou said: “I am thrilled to take on this new challenge and lead ASUS’s commercial operations across the region. The commercial market presents exciting growth opportunities, and I am confident that our team’s expertise and dedication will enable us to achieve our ambitious goals. We will continue to focus on delivering exceptional value to our customers and solidifying ASUS’s position as a leading technology provider.”