Last week, the Beko Australia and New Zealand team came together at Beko’s Queensland head office for the company’s 2024/2025 sales conference.
With the theme Our Inconvenient Truth, the event sparked meaningful conversations and deep reflections, encouraging the team to look at what’s working, where improvements can be made, and how Beko ANZ can continue to deliver value to customers, retail partners, and the brands.
In addition to strengthening connections between the Australia and New Zealand teams, the conference provided an opportunity to welcome new team members, foster inclusive discussions for shaping 2025 plans and deliver product training sessions.
Beko ANZ sales management team: Eddie Gaymer, Dean Taurima, John Brown, Jim Kalotheos & Danny Tanielu.
Reilly’s Designer Appliances Bendigo owner and director, Glenn Reilly (below) opened the conference with feedback on the Beko brand, providing the team with a unique glimpse into the mind of mutual customers.
His feedback, supported by BSR Group Designer Appliances group manager, Mark McConachie, set the tone for the conference. Their contributions reinforced the importance of building stronger retailer relationships to enhance the customer experience and drive the value of the Beko brand.
Beko ANZ managing director, John Brown (below) continued the momentum with his Straight Talking session – a company tradition. This transparent and open forum allowed the entire team to reflect on key achievements, address challenges, and align on strategies for 2025.
As Brown shared, embracing inconvenient truths isn’t just necessary; it’s transformative. The session reaffirmed Beko’s commitment to creating an exceptional customer experience and elevating its value to both consumers and retail partners.
Beko ANZ head of product management, Murat Dora.
Beko sales and marketing director, Jim Kalotheos reflected on the significance of the conference within the current market context. “Core to the conference, we were open about the competitive environment we’re operating in. We’ve spent a lot of time being realistic about what’s happening in the market and acknowledging the challenges we face,” he said.
Kalotheos emphasised the value of the marketing team’s presentation on end-consumer behaviour data, which provided a sharper understanding of customer needs and preferences. “We’re now clear on our strategic objectives for 2025, and we’re incredibly excited about the potential in both our brands, Beko and Hitachi.”
Beko national sales manager, Eddie Gaymer (above) summarised the sentiment saying: “Although it’s been a difficult 2024, the team is enthused and excited about the prospects in 2025. After this conference, we feel even closer; not just within the sales team, but across all departments of the business.”
Beko ANZ sales support manager, Lauren Beekman, played a pivotal role in bringing together the conference seamlessly.
Upon conclusion of the conference, the Beko ANZ team celebrated a year of dedication and progress with a Christmas party on the Gold Coast.
Feature image: Jim Kalotheos (Beko), Mark McConachie (BSR Group), John Brown (Beko), Glenn Reilly (Designer Appliances) & Eddie Gaymer (Beko).