Beko Corporate has been officially certified as the ‘Number One Home Appliances Company in Europe’ by independent research firm, Euromonitor.

Beko is responsible for 22 brands worldwide, offering a range of creative and sustainable technologies. With a global presence dating back around 80 years, Beko now services over 400 million customers across 135 countries. In response to its Euromonitor certification, the brand has launched a new marketing communication campaign aiming to share its dedication to advancing home technology with customers around the world. The campaign also promotes Beko’s health-focused innovations.

As the ‘Number One Home Appliances Company in Europe’, Beko wants to highlight its range of products which support customers to live healthy. The new brand campaign emphasises technology for preserving food, such as the simulated sun cycles in Beko fridges for preserving perishables such as vegetables, and BioCycle refrigerators which are made from 20% eggshell waste and 8% bio-based plastics. New Beko washing machines apply Aquatech for 30% less energy consumption than the A energy class limit and use an auto-dispense function to release the ideal amount of detergent based on the selected cleaning program.

The campaign spotlights the effort of Beko’s worldwide brands to simplify and innovate the home appliance experience.