Beko Australia and New Zealand will become the distributor of Hitachi branded home appliances in Australia, effective 29 September 2023.
Hitachi Australia will cease distribution of its home appliances and transition the responsibilities over to Beko ANZ, a subsidiary of global household appliances company, Arçelik.
As the new distributor, Beko ANZ, will directly liaise with Arçelik Hitachi Home Appliances, a joint venture between Arçelik and Hitachi Global Life Solutions, established in July 2021, to manufacture, sell and provide after-sales services of Hitachi branded home appliances globally (except Japan).
This transition aims to ensure uninterrupted and seamless supply and enhanced services of Hitachi branded home appliances products for customers.
“We are excited to be chosen as the new distributor for Hitachi branded home appliances in Australia. Our team is committed to upholding the high standards set by the previous distributor and to further enhancing the availability and accessibility of products to customers,” Beko Australia and New Zealand country director, John Brown said.
Both companies express their gratitude to customers, partners, and stakeholders for their continued support and look forward to a successful transition that will benefit the Australian domestic appliance market.
Pictured: Beko ANZ managing director, John Brown & Hitachi executive GM, Gaurav Sethi.