Belkin launches products made from 72% PCR plastic

Belkin has announced the Australian availability of its first products made from at least 72% post-consumer recycled plastics (PCR) in new, plastic-free packaging.

First announced at the annual Consumer Electronics Show in January this year, the decision to transition product materials to PCR takes plastic waste that would be destined for landfill and repurposes it to create new products.

It comes after more than two years of extensive product development and initially consists of the Connect USB-C to 4-Port USB-C Hub (AVC018), BoostCharge 30W Fast Car Charger Bundle and Standalone (CCA004) and BoostCharge Power Bank 10K (BPB011).

From an aesthetic, quality and engineering perspective, there is little difference between existing Belkin products and Belkin PCR products. The new PCR products will be recognisable with callouts on packaging and online product pages such as Made with Recycled Plastic Products and 100% Plastic Free Packaging.

“When we think about the difference a company of our size and influence can make on the planet, moving away from using virgin plastics in our products is an obvious decision, and I’m delighted that Australia is the first to launch these milestone products,” Belkin CEO, Steve Malony said.

“My recent trip to Australia to mark our 40th anniversary showed me the genuine passion that our team, our retail partners and our consumers have for practical but sustainable options. I am proud to work alongside the teams that made this shared vision a reality. Their dedication to doing the right thing inspires me and together, we will continue to work towards a more sustainable future.” 

Since 2019, Belkin has decreased plastic use in packaging globally by 56% year-on-year with many products now delivered in packaging using more than 90% recyclable materials. This includes Belkin’s Magnetic Face Tracking Mount, Soundform Immerse Noise Cancelling Earbuds and BoostCharge Pro MagSafe range.

Belkin aims to become fully carbon neutral by 2030, including 100% carbon neutral in scope 1 and 2 emissions by 2025.

Its 2022 Sustainability Report has shown a reduction in its greenhouse gas footprint by over 65% compared to 2009 levels, achieving 35% carbon neutrality in operations since 2020, recycling 26,524 tonnes of electrical and electronic devices and 9,972 tonnes of packaging, as well as Renewable Energy Credits from a wind farm offsetting 100% of its US warehouse facility’s power consumption.