Uniden has reported a “significant uptick in demand” following an “incredibly successful” Black Friday followed by a strong Christmas.
Uniden Head of Marketing – Oceania, Brad Hales said, “The overall market conditions in the last year have been particularly favourable for Uniden, including the Black Friday and Christmas sales periods.
“Black Friday sales proved to be an incredibly successful period for Uniden, particularly across the marketplace channels we work with. The demand for our dash cams and other core products surged during this peak sales event. Our strategic promotions, competitive pricing, and bundled offers made our products stand out to consumers hunting for deals.”
Hales noted that marketplace platforms such as Amazon, eBay, and other major online retailers saw a significant increase in traffic, which Uniden capitalised on through targeted advertising and special offers.
“This was a strong indicator of the growing trend towards e-commerce and the increasing importance of digital channels in driving sales. The high conversion rates during this period have contributed to overall sales growth and reinforced our commitment to an omnichannel approach.”
Uniden also experienced a significant uptick in demand for auto tech, including its latest range of dash cams.
“The new models have been exceptionally well-received, driven by industry-leading features such as enhanced video quality, real-time cloud connectivity, and intelligent driver assistance functions. We believe our reputation for providing high-quality, reliable products at competitive prices has helped strengthen our trusted brand position in the market, allowing us to capture a larger share of the growing demand for smart vehicle accessories.”
In his Leaders Forum submission for the December edition of Appliance Retailer, Hales reflected on the most significant milestones for 2024 including the successful introduction dash cams and security products.
“Our dash cam range has undergone a comprehensive overhaul, incorporating advanced technologies and user-friendly features that set it apart in the market. We also revamped our security camera range, bringing forth innovative designs and enhanced functionalities that address the evolving needs of our customers at attractive price points.”
When asked for his biggest learning of the year, Hales said the importance of balancing a product offering for both online and physical stores, as this presents unique challenges when it comes to catering to distinct consumer behaviours while preventing internal competition.
“Online shoppers may seek convenience and competitive pricing, while in-store customers often value personalised experiences and immediate access to products. To navigate this, businesses must strategically design their product and promotion offerings for each channel to create a sense of value for both shopping experiences.
“In addition, effective inventory management and insightful data analytics are crucial to harmonising sales strategies, ensuring that both channels complement rather than cannibalise each other.”
Uniden anticipates a sustained growth trajectory across its key product categories in 2025.
“In the dash camera category, consumer adoption rates are expected to rise steadily, highlighting the trend towards proactive vehicle safety and accountability. Furthermore, the home security camera market is still in early stages of development, presenting significant opportunities for expansion and innovation.”
In July 2024, Uniden released the App Cam SOLO Xrange, a plug and play security solution featuring eight wire-free cameras.
“Uniden UHF radios are designed with adventure enthusiasts and the four-wheel driving community in mind. We recognise that communication is a vital aspect of outdoor experiences, especially in remote areas where reliable connections are crucial. With a growing interest in off-road adventures, we consider this sector not only an essential part of our business strategy but a significant segment within the broader industry.”
Hales believes the consumer electronics space presents significant growth opportunities, driven by technological advancements and changing consumer behaviour.
“With the proliferation of smart devices and increasing demand for connected home solutions, retailers can capitalise on enhanced in-store experiences that marry hands-on demonstrations with personalised customer service. Meanwhile, online platforms benefit from streamlined e-commerce integrations, subscription services, and direct-to-consumer sales that allow for expansive product offerings and competitive pricing. The rise of innovative payment solutions and personalised marketing strategies further enriches the consumer experience, positioning retail for growth.”