With focus on low prices.
Bunnings has pulled out of Britain’s biggest loyalty card, the Nectar scheme, as Wesfarmers plans to invest more than $1 billion in transforming Homebase. The company believes it can better focus its capital on lowering shelf prices and remain competitive with other British hardware chains.
Homebase was one of Nectar’s cornerstone members with 19 million cardholders across Britain with its shoppers able to redeem points at other businesses such as restaurants, holidays, entertainment packages and other shops.
In a statement provided to Appliance Retailer, a Homebase spokesperson said, “Following a successful seven-year partnership, and after careful review, it has been agreed that Homebase will leave the Nectar program at the end of the year. This means customers will no longer be able to collect or spend points in store after December 31. Our priority now is offering customers low prices across a wider range of home and garden improvement products.”