Turnover reaches $3.2 billion.
Dyson lifted its profit by 19% to £448 million ($836 million), while turnover hit a record £1.7 billion ($3.2 billion) in its 2015 financial results. Asia Pacific was the star performer and has now become Dyson’s leading region, with growth of 70%. China became Dyson’s fastest growing major market in 2015, growing revenues 222%. The company has been trading in China for only three years but is the leader in its floorcare and humidifier markets.
Dyson CEO, Max Conze
Highlights from the 2015 results include:
Asia Pacific:
- Korea experienced 185% growth and is now in Dyson’s top ten markets
- Japan grew 48%, and remains Dyson’s second largest market
- Australia grew by 35% and Dyson remains the number one small domestic appliance brand and fastest growing consumer durable brand.
- Taiwan experienced 33% growth and Dyson is the leader in the floorcare market
Europe:
- Europe grew 38% and cord-free sales doubled making Dyson the leader in Europe
- Germany grew 46% in volume and Dyson took market leadership in floorcare in Germany, breaking German home-grown dominance
- Dyson also consolidated its leadership position in Austria, Switzerland, France, Belgium and The Netherlands
America:
- The US remained Dyson’s most profitable market in 2016
- Canada grew 25%
- Great Britain and Ireland: grew 23%, driven by the cord-free business which doubled
Founder, James Dyson said, “By ramping up our investment in technology and expanding research and development we are developing machines that perform better and disrupt the status quo. We put faith in young bright minds – our average age is twenty six.”
Dyson CEO Max Conze added, “2015 was a year of exceptional growth across Asia and Europe, which proves that people across the world want better technology. 2016 is gearing up to be a transformational one as we launch more exciting and more intelligent proprietary technology.”
Dyson launched 17 new products in five categories and sold 10 million machines globally. Sales of battery enabled vacuum cleaners grew 66% globally in 2015 and Dyson now holds one quarter of the global market.
The Dyson humidifier, AM10, is the leader in the China humidifier category and increasing adoption of purifier technology is expected to be one of the most significant drivers of growth globally in 2016.
The Dyson 360 Eye™ robot went on sale in Japan in 2015 and, following a successful BETA trial, rolls out to other markets from summer 2016.