Dyson is introducing the Dyson Airstrait straightener, which can style hair from wet to dry using the power of air with no hot plates or heat damage.
Engineered for multiple hair types, the hair tress is contained by two arms from which a precisely angled high-pressure blade of air is forced downwards and into the hair, simultaneously drying and straight styling.
Along the arms of the machine are two 1.5mm apertures, where airflow is accelerated through to create two high velocity downward blades of air. Projected at a 45-degree angle, they converge to form one focused jet of air to straighten hair as it dries and align hair strands for a smooth and shiny finish.
“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener,” Dyson founder and chief engineer, James Dyson said.
“This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”
The Dyson Airstrait straightener is powered by the Hyperdrymium motor used in other Dyson hair care technologies. A 13-blade impeller spins up to 106,000rpm propelling over 11.9 litres of air through the machine per second. This generates up to 3.5kPa of air pressure.
Like the broader Dyson hair care range, the Airstrait straightener features an intelligent heat control that measures the airflow temperature up to 16 times per second to regulate the heating element and ensure airflow doesn’t exceed the temperature required.
The Dyson Airstrait straightener has both wet and dry styling modes, plus a cool mode to set the desired style. In wet mode, there’s a choice of three heat settings: 80°C, 110°C, and 140°C and in dry mode, users can choose between 120°C or 140°C or a top up boost. For airflow control, there are two speed settings – low flow and high flow, as well as a cold shot and root drying mode.
The Dyson Airstrait straightener is now available via the Dyson website and Dyson Demo Stores for $749 with availability via retail partners at a later date.