Electrolux Group has promoted state sales manager for SA/NT, Tren Lewis to the role of head of commercial. Having joined the company in 2008, Lewis is a highly regarded and well-respected industry leader with 27 years of experience in the electrical appliance industry.

Electrolux Australia and New Zealand sales director, Hass Mahdi said, “Tren is an exceptional people leader and a highly respected professional with a proven record of bringing strong industry insights into our business operations. His innate ability in building high-performing teams has me excited about a prosperous new era for the commercial team.”

Danielle Shrubsole (above), currently acting in the state sales manager SA/NT role while Lewis has been seconded on an internal project, will take on the role on a permanent basis. With 18 years in the appliance industry, eight of which have been with Electrolux, Shrubsole brings strong leadership focus and highly regarded customer engagement skills.

“The promotion of Danielle into the state sales manager role is well-deserved recognition of the significant contribution she has made to the success of the South Australian sales team and her exceptional leadership capabilities. I’m extremely proud of the depth of talent we have developed in our pipeline and the opportunity to recognise both Dani and Tren in making these appointments,” Mahdi said.