Ember Technologies, known for its temperature-controlled drinkware, is approaching its first full year in Australia as it celebrates a number of local milestones, including distribution and product growth, positioning the brand for a strong 2025.
Throughout the year, Ember significantly expanded its retail footprint, growing within JB Hi-Fi and David Jones, while adding Costco and Telstra to its partner network. Its range has also expanded with the Travel Mug 2+ launching mid-year to sit alongside the smart Mug 2 and Cup range.
“We are appreciative of our Australian retail partners and their willingness to grow with us. It has meant a seven-fold increase in the number of JB Hi-Fi stores, a move from online to in store with David Jones, working with Costco for the first time, as well as tremendous success with seasonal gifting within Telstra stores,” Ember Technologies chief commercial officer, Don Turano said.
“This combines to deliver a milestone year for Ember and, more importantly, gives us a strong foundation to grow further in 2025. The coffee and tea culture in Australia is strong and it has been gratifying to see consumers respond to our range. We have seen consistent growth, even as we head into summer, as the allure of a perfect cup of hot coffee or tea is popular year-round.
“Looking ahead to 2025, we will be focused on further growth of our retailer footprint, the introduction of new products and different colourways, as well as an expansion into New Zealand.”
Ember’s smart drinkware utilises patented temperature-control technology that maintains coffee or tea at the preferred drinking temperature, ranging from 50°C to 62.5°C. Featuring the latest in battery technology, Ember’s mugs offer up to 90 minutes of enjoyment with the Ember Mug 2 and Ember Cup or 80 minutes with the larger Ember Mug 2. Placing it on the supplied charging coaster ensures the Ember Mug remains charged and delivers a hot beverage at the perfect temperature all day long.
All Ember smart mugs, cups and travel mugs connect to the Ember mobile app to set the temperature, create presets, and track caffeine intake, making it the most sophisticated smart mug on the market. Additional features include a sleep mode to conserve battery life and a notification system to alert users when their beverage is ready.