Epson is strengthening and expanding its business operations in Australia beginning with the launch of its Premium Partner Program, intended to create business opportunities for all members, current and new.
Following bushfires and COVID-19, company focus is all about getting business back on track and this new program is very much a part of that, managing director Craig Heckenberg (pictured) said.
“The principles that underpin the program are simple, building serious, long-term relationships with all our partners,” Heckenberg said. “As a result, each partner will achieve a status tier within the program and the appropriate rewards that come with that status.”
The program is open to any reseller of Epson products across the board. As long as they fulfil the entry criteria they can become a member and rise through the levels in time.
As a business-building exercise, special attention has been given to the structure and rewards, notably sales, marketing and financial benefits which include marketing support that is commensurate with their status tier and invitations to Epson events both locally and overseas.
There are financial incentives including special project support that enable partners to win more business. Further sales benefits include access to dedicated Epson sales and pre-sales support, access to exclusive promotions, access to and generous discounts on demonstration equipment and premium sales lead referrals.
Marketing benefits include shared marketing funds, access to in-depth product and sales training material, complimentary Epson merchandise, access to the comprehensive Channel Epson website, being highlighted on the where-to-buy listing on Epson’s main website and eligibility to participate in key Epson events.
Companies will also have direct access to a dedicated technical support team with bespoke service and support training programs, service manuals, spare parts and service tools.
The program comprises three status tiers, Epson Premium Partner, Premium Partner Program Gold and Premium Partner Program Platinum.