To highlight premium shopping experience.
e&s has partnered with creative agency, 10 Feet Tall, to launch a new platform, branded ‘Get the e&s feeling’ that aims to reflect the retailer’s welcoming store atmosphere, informed and helpful staff, range and quality of products and after sales service.
The campaign incorporates a range of 15 to 60 second commercials which focus on the interaction between e&s staff and their products, including bathroom, laundry, refrigeration and cooking, as well as the e&s brand and price beat guarantee.
e&s managing director, Rob Sinclair (pictured) said, “We don’t sell brands and products we don’t believe in. In-store, our customers can see that we have spent a lot of time carefully curating the very best products in the world at every price point, and this platform really articulates how much thought and energy goes into our sourcing, training, and pricing, to ensure our clients get the best possible retail experience.”
The campaign will roll out over the next few months across all media and in-store.
Inside E&S Preston, Victoria