Worldwide Appliances, the distributor for products including Everdure, Omega Altise and Robinhood has confirmed pricing will increase by between 8% to 15% on 1 March.
In a letter to retailers, obtained by Appliance Retailer, Worldwide Appliances national sales manager – seasonal brands, Bruce Elder, informed retail partners of the increase.
“I would like to thank you for your support over the past six months of our transition of brands from Shriro Australia to Worldwide Appliances, as the appointed distributor for Everdure, Everdure by Heston Blumenthal, Omega Altise and Robinhood brands.
“As we went through this transition phase, we held any price changes, to assist with the continuity of purchasing and retailing our brands within the marketplace, with you and your business. Over the past six months we have endured significant price and margin pressures outside of our control, due to the following items:
- Container and shipping rates increasing by 50% and up to 75%
- Higher factory costs for production up to 10%
- A change in USD to AUD currency rates of 14%
“With these factors affecting the landed cost price of our stock, we are now at a point where we can no longer absorb these substantial increases. We will be implementing an 8% to 15% price increase from 1 March 2025 on some products where necessary. We will issue new price lists with these changes by mid-February 2025.
“Our commitment is to continue to offer you a range of products and brands that are feature rich, design and quality focused, with competitive pricing within the market. We have some exciting new products to launch in 2025 and look forward to you being part of these. Thank you for your understanding of these required changes and your on-going support to Worldwide Appliances and our brands.”
In July 2024, Shriro appointed Worldwide Appliances as distributors of their seasonal products to “right size the costs of its seasonal products”.
Shortly after the change of distribution took place, Worldwide Appliances and Eurolinx CEO Michael Doyle explained the value of the partnership.