Fujifilm Australia is hosting a range of ‘Foodtography Tours’ this month, as a study commissioned by the company, in conjunction with Pureprofile, found that one-third (32%) of young Australians surveyed struggle to capture tasty-looking content.
Developed in partnership with Australian food scene experts, Local Sauce Tours and Foodie Trails, and leading food content creators, Adrian Widjy and Bianca, the limited series of tours feature a selection of Sydney and Melbourne’s best-kept culinary secrets with FUJIFILM Australia photography experts on-hand to help Australians sharpen their skills.
The study commissioned by Fujifilm Australia also found that one in five (21%) young Australians surveyed admit they don’t have the right equipment to capture good content. The photography brand enables tour attendees to get hands-on with the new Fujifilm X-M5, announced in October as the ‘mirrorless digital camera for the creator generation’.
Fujifilm Australia general manager of the electronic imaging and optical devices division, Shaun Mah said, “At Fujifilm, we’re passionate about inspiring creativity and curiosity through the lens of photography, so to celebrate the launch of X-M5, we wanted to offer a unique and innovative experience.
“We know Australians love nothing more than capturing food-related content, whether that’s at home, on-the-go or enjoying a meal at a restaurant – and given the X-M5 is aimed towards first-time content creators, it’s perfect for this experience.
“Thanks to its lightweight and compact design, spectacular image and audio quality, and handy 9:16 recording mode, the X-M5 is every content creator’s dream. It’s so easy to snap and share vibrant content no matter the subject matter.”
Places in Sydney owner and esteemed foodie creator, Adrian Widjonarko said, “While Sydney’s food scene continues to evolve and grow, one thing never changes – people love taking pictures of their food. I’ve been capturing and sharing must-try experiences in the city for over four years now, and it’s been a pleasure working with Fujifilm and Local Sauce Tours to help Australians do the same.”
Describing the Sydney tour, Local Sauce Tours founder and director, Justin Steele commented, “We’re thrilled to be partnering with Fujifilm to create this unique ‘foodtography’ experience for Sydneysiders, enabling them to get in-and-around some of the city’s hidden gems and capture them through the lens of the Fujifilm X-M5.
“Honing in on Newtown’s diverse culinary scene, guests can expect to try everything from Turkish ice-cream to Italian fritti, modern Cantonese cuisine, Mexican street-food, and even a twist on the classic meat pie. We can’t wait to welcome budding creators to the tours and help them capture truly tasty content too.”
Describing the Melbourne tour, Foodie Trails chief foodie, Himanshi Munshaw Luhar said, “We’re thrilled to partner with Fujifilm for this exciting Foodtography Tour series. Melbourne is renowned for its vibrant food culture, and through this collaboration, we’re offering guests a unique opportunity to not only taste the city’s culinary gems but to capture them through the lens of Fujifilm’s X-M5 camera.
“At Foodie Trails, we’re passionate about creating memorable food experiences, and this partnership allows us to blend our love of food with the art of photography in a way that’s never been done before.”
Foodtography Tours are being held in November. More information about the experience in Sydney can be found here and Melbourne here.