Milan, Italy

Smeg hosted dealers, designers and media at the global launch of its 1950s style small appliance range in Milan overnight:

Smeg zeppelin
Smeg CEO Vittorio Bertazzoni said the new mixer was inspired by the classic zeppelin design.
Smeg glamour
Posing with the new models for mock magazine covers was a popular attraction at the launch.
Smeg gold
Smeg’s golden Swarovski FAB fridges were a popular draw.
Smeg Ahern
Smeg national training manager Matthew Ahern with the new blender.
Smeg kettles
The new Smeg kettles are expected to retail for 150 and 200 euro.
Smeg toaster
Smeg’s new toaster in white is expected to retail for 150 euro.
Smeg crowd
The 1950s colour schemes attracted Milanese onlookers.
Smeg SS
The mirror-like chassis on the stainless steel range.
Smeg CEO Vittorio Bertazzoni with the new mixer.
Smeg CEO Vittorio Bertazzoni with the new mixer.