Partners with premium brand.
The Good Guys has rolled out KitchenAid products into its stores. The partnership not only solidifies its position as a retailer, but also provides further depth and aspiration to its brand offering, according to chief merchandise officer, Geoff Reader.
“We are thrilled to be one of the first major electrical home appliance retailers in the market to have KitchenAid’s range of products,” he said.
“The range of products that we provide to our customers is already extensive but the addition of KitchenAid provides a premium countertop appliance range that we haven’t previously seen in our stores. We’re extremely excited about this partnership and the opportunity to show our customers the new products now in-store,” Reader concluded.
The KitchenAid range is now available in-store across The Good Guys 100 store network.